Most people who sign up for Friendster and its ilk are probably more interested in getting dates than in getting business. (We're not talking about the websites where getting dates is a business.)
But Xeni Jarden points to some interesting ways that small enterpreneurs can use social networks to make contacts that can help them build their company.
But there is growing evidence to support claims that some social networking services (SNS for short) can be a powerful professional ally to businesses — in particular, independent entrepreneurs and smaller companies, for whom each new personal connection is a significant business building block.Posted by tgibbons at July 30, 2004 03:46 PM