Creative director Hugh MacLeod -- famous for the cartoons he draws on the back of business cards -- offers a primer on how to be creative.
Why being creative is important is summed up in his eighth point:
8. Companies that squelch creativity can no longer compete with companies that champion creativity.Nor can you bully a subordinate into becoming a genius.
What's often missing from discussions about creativity (but isn't from this one) is how much hard work is required to be creative. Oftentimes we act as though some people are just naturally creative and others not; more realistically, I think, creativity is like any other skill that must be honed and practiced.
Posted by tgibbons at August 2, 2004 03:01 PM