Greece has been getting ready for the Olympic Games for years, with the country having spent billions of dollars on facilities and venues. Still, with the Opening Ceremonies just weeks away, there's concern that the entire event might be a fisaco.
No matter how the Games go off, the events will provide plenty of fodder for executives looking ahead to the next Olympics -- and, we might suggest, to the organizers of Super Bowl XXXVIII.
Already, Wharton Business School has taken a look at the problems facing the Olympics and what they mean from a marketing standpoint:
“At the end of the day, a lack of ticket sales hurts Athens far more than the International Organizing Committee” for the Olympics, says Rosner, who is co-author of a book titled, The Business of Sports. And this may be appropriate. “The lack of organization, whether real or perceived, by the Athens organizing committee has made people wonder whether these games will be a disaster,” Rosner notes.Posted by tgibbons at August 3, 2004 04:51 PM