When Comcast made its unsolicited bid for Disney back in February, it seemed like an odd move: Comcast is an infrastructure company: It's supposed to just supply the pipes that companies like Disney provide the programming to send down.
In an in-depth interview with Brian Roberts, CEO of Comcast (Jacksonville's cable operatore). we find out how the company is looking at the future, and why the Disney deal was so important to the company:
Like a card player who has tipped his hand, Mr. Roberts acknowledged with the bid that Comcast needed more exclusive programming to complement its national cable network. The combination would have transformed Comcast from an ordinary cable operator - of the type that are increasingly being treated by Wall Street like reliable but slow-growing utilities - into a media company with the clout to battle Time Warner, Viacom and the News Corporation.Posted by tgibbons at August 9, 2004 11:11 AM